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Over the past year, you’ve probably heard more and more about AI. Some people are excited about it, some are skeptical, and many aren’t quite sure where it fits into their day-to-day business.
That’s exactly why I’m starting a short internal newsletter called Practical AI.
The goal isn’t to overwhelm anyone with technology. Instead, each issue will focus on simple, practical ways AI can help you save time, improve your marketing, and strengthen your online presence—while still keeping the relationship-first approach that defines our team.
In each edition of Practical AI, I’ll share:
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A useful prompt you can copy and use immediately
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Best practices for using AI responsibly and effectively
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Ideas for marketing, content, and client communication
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Simple ways to increase your visibility online
(If this sounds interesting, please reach out and I will add you to the list!)
A Quick First Exercise
To kick things off, I recently used AI to evaluate each of our Century 21 Local Home Team Agents’ online presence. The tool reviewed factors such as:
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Website visibility
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Google presence
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Social media activity
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Search discoverability
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Overall digital footprint
Based on those factors, each agent received a score out of 10.
The purpose of this exercise isn’t to judge anyone’s business. It’s simply to give a snapshot of how visible they are online today and where there may be opportunities to improve.
Along with each score, AI also generated specific suggestions to help increase online visibility, such as:
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Improving Google search presence
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Strengthening social media consistency
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Enhancing profile information and branding
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Creating more searchable content
If this is something you find interesting, I would be happy to evaluate your online presence and review the results over coffee! Think of it as a starting point for strengthening your digital footprint… Let’s connect!
Len Filiault
Broker of Record
c: 519.890.5045
e: len.filiault@century21.ca
